The Latest on Social Media Trends


FlowersCropFacebook organic reach and thus engagement is down.  But Instagram is doing well.  Video is zooming up.  And photos still perform well.

That’s the latest on social media trends from LERN.  And here’s the latest tips on boosting your social media engagement with customers:

*Post daily, consistently
*Use free or low-cost scheduling software so you can write a bunch ahead of time, and not have to spend time and memory in posting them frequently and regularly.
*Mix branded/custom and related hashtags for discoverability
*Use video and images whenever you have them, the more the better.
*Use post types that regularly drive high engagement
*Pinpoint the content that works for your audience

The most intensive, comprehensive how-to info specifically for lifelong learning programs will be at the big LERN Annual Conference in San Diego Nov 19-22, 2019, featuring a day of concurrent sessions with Nicole Siscaretti Doyle; and an all-day FREE preconference workshop on Video with Kendall Harris.  Registration is far ahead of last year. Click here for conference details.